About online shopping
When it comes to online shopping, I have had really positive experiences with retailers that deliver parcels quickly and issue refunds promptly - making me want to never step foot in a store again - and I have also had to endure parcels gone missing and expensive return fees, making the whole thing very frustrating!
It is probably due to this contrast in experiences that I still find myself a bit dubious when ordering online. Paying attention to the world around me, I cannot deny that online shopping seems to be the future of retail, all my friends do it and I think it is very exciting to see more and more brands invest on good online platforms and customer service.
Even though I am not a ferocious online shopper, I often scroll through the latest arrivals of my favorite shops. Especially if I am bored at work or watching a TV show that has failed to grab my interest, this is something I gravitate towards if I want to kill some time without using my brain a lot. Not entirely sure if this is a good or a bad thing, I started to pay attention to my online shopping quests.
The truth is that ever since I embraced a more minimal wardrobe, I have noticed my online shopping patterns shifted. Even though I still browse online it is very rare I actually buy something, as opposed to when, in the past, I would come across any item I liked and swiftly add it to my cart - suddenly spending a fortune on clothes I didn't need until 3 seconds ago.
After considering this for a while I realize the main difference is that now I have a shopping list and am well aware of the things I need. Online shopping gives me the opportunity to quickly find what I want without the in store distractions (see bracelets at the till that no one really needs). It is quick and painless and all delivered to my front door or the local newsagents in 3-5 working days.
When it comes to online shopping, I have noticed that I have a few unspoken rules as I find they help me make smarter purchases without wasting money.
Make a conscious decision not to impulse buy - I actually apply this online and in store - and the best advice I can give is if you do find something you like but are not sure you need, save it, add it to your basket, or leave it in store but don't buy it straight away. Take a day to consider if this goes with your current wardrobe (not your future fantasy wardrobe) and whether it will be useful and worn, if the answer is yes then go back and get it.
Sometimes online shopping can induce creativity like scrolling through Instagram or reading a magazine. You can learn how to pair items of clothing, what’s trending at the moment and find inspiration to create new outfits with things you already own.
Do your research. I will often be looking for something specific and going online is a great way to see if such an item is available and where. For example, a few months ago I looking for navy trousers with stripes and found this number online. I ended up going in store to try them on because I never owned anything from Tommy Hilfiger before and I didn’t quite understand the American sizes. I was also unsure about their return policy. I ended up buying them and now I love my trousers - I would have never found them without online research.
Unsubscribe from all the e-mails, this is tedious but so satisfying. You don't need the constantly flirting from all the brands telling you the have promotions in store and how you absolutely need their new summer maxi dress. Don't let them come to you and decide that you will go to them when you want.
Order to the store, there is a Topshop near my work and when I was trying jeans it was so easy to just order a few in store. I could try them all and straight away return the ones that didn't suit me. To me this was the best of both worlds and I enjoyed taking full advantage of their great customer service.
Take the time to return it. Most brands accept returns and will issue you a refund quickly and without any issues. Make sure you return the items straight away and don't leave them laying around your bedroom until you forget about it. This is a waste of your money.
Lastly, if you are worried you may be spending too much time online shopping or doing any other mindless activity such as gaming or scrolling through social media, you may want to look into other things to do. Finding a hobby, reading a book or tidying up your wardrobe might be a better use of your time with better long term results.